CLIENT
Deutscher Verkehrssicherheitsrat
CREDITS
Produktion: Bubbles Film GmbH
Edit: Christian Falkenberg
Postproduction: Mindconsole GmbH
PROJECT BRIEF
Following the landmark legalization of cannabis in Berlin, the Deutscher Verkehrssicherheitsrat (DVR) launched a statewide campaign encouraging public transport as the responsible alternative to the driver’s seat.
OUR APPROACH
Our task was to refine the visual narrative through invisible VFX. To maintain a focus on the message, we performed anonymization of exterior locations and integrated cultural nods, such as transforming the bus line into the “N420”, ensuring the campaign felt both authentic and timely. Furthermore, we utilized digital set extensions to overcome physical location constraints, creating a cohesive urban atmosphere that perfectly framed the campaign’s mission.
