CLIENT
STRABAG
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
In collaboration with agency DayOne, we were commissioned by STRABAG to create an explainer video showcasing their innovative approach to generative design. Generative design utilises artificial intelligence alongside STRABAG’s extensive industry expertise to optimise building design.
OUR APPROACH
To effectively communicate this complex process, we employed a blend of 3D and 2D animation elements:
- 3D Building Models: We utilised 3D building models to clearly illustrate the generative design process in action.
- Minimalist 2D Motion Graphics: Clean and complementary 2D motion graphics were incorporated to enhance the explanation and provide visual context to the 3D models. This approach aligned perfectly with STRABAG’s brand identity.
The final explainer video effectively highlights the power of STRABAG’s generative design process. The combination of 3D building models and minimalist 2D motion graphics creates a visually compelling and informative piece that showcases the perfect harmony between cutting-edge AI and STRABAG’s human expertise.
