CLIENT
Volkswagen
Dayone
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Dayone agency approached us to collaborate on a commercial campaign for German auto manufacturer Volkswagen. The campaign was to be targeted towards young people, and as such, a fast-paced “zeitgeist” visual approach was needed.
OUR APPROACH
The approach involved a scientific technique in which one key letter in each word is highlighted in red. We we call this letter the “Optimal Recognition Point”. Our redicle keeps your eyes focused on the ORP, allowing you to read, comprehend, and retain information without the need to move your eyes – resulting in a much faster reading speed than normal.
In addition, animated emojis and other visual motifs were used to make the clip more relatable to the young target audience.
