CLIENT
Ringana
CREDITS
Production: MINDCONSOLE
Agency: Moodley
PROJECT BRIEF
Together with Moodley, we were tasked with creating an informative Imagevideo to showcase Austrian beauty product manufacturer Ringana’s sustainability efforts.
OUR APPROACH
Prior to shooting, the interview content was developed in close collaboration with both Moodley and Ringana. Look development also took place, in which it was finally decided upon that the live-action interview material would be back & white, with a variety of yellow solids being used as a background for split-screen imagery. Large typography was also a key component of the visual style the sustainability Imagefilm called for.
