CLIENT
Pernod Ricard
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Pernod Ricard approached us to create a 2D explainer video outlining the lifecycle of their various alcoholic beverage products. The video needed to track a product’s journey, from initial sales figures to market growth and eventual exit.
OUR APPROACH
We crafted an engaging explainer video using a quirky and fun animation style that aligns perfectly with Pernod Ricard’s brand identity:
- Quirky Animation: The animation incorporates a playful and distinctive style to keep viewers engaged with the potentially dry topic of product lifecycles.
- On-Brand Colors & Illustrations: The color palette and illustration style were meticulously chosen to match Pernod Ricard’s brand guidelines, ensuring visual consistency.
- Clear & Concise Explanations: Despite the quirky tone, the video maintains clear and concise explanations, effectively conveying the stages of a product’s lifecycle.
This explainer video offers a clear and entertaining overview of product lifecycles within Pernod Ricard. The quirky animation style keeps viewers engaged, while the on-brand visuals reinforce brand recognition. The video serves as a valuable tool for Pernod Ricard to educate stakeholders and foster a deeper understanding of their product landscape.
