CLIENT
ÖSTERREICHISCHE APOTHEKERKAMMER
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
The Austrian Pharmaceutical Society approached us to create an educational explainer video for patients and healthcare associates. The video focuses on oncology, specifically how hospital pharmacists approach cancer treatment. Key concepts covered include personalised medicine, side effects, and the vital role of pharmacists in patient care.
OUR APPROACH
To ensure clear communication and professionalism, we adopted a calm and formal visual style:
- Visually Appealing & Educational: We crafted engaging visuals to enhance understanding of complex oncology topics while maintaining a professional tone.
- Focus on Clarity: Animations and graphics were carefully chosen to effectively illustrate key concepts like personalised medicine and side effects.
- Formal & Trustworthy Aesthetic: The colour palette and overall design choices conveyed a sense of trust and authority, aligning with the Austrian Pharmaceutical Society’s image.
