CLIENT
SES IMAGOTAG / Vusion Group
CREDITS
Production: MINDCONSOLE
Agency: Studio Bruch
Music: Matthias Müller
PROJECT BRIEF
We were asked by our friends from Vusion Group to create a modern 3D Animated product clip for their VUSION product, the worlds most advanced electronic retail shelf label. We sought out a variety of references to give the client an indication of the current trends and popular look & feels, after which a particular direction and style was decided upon by the client, agency and Mindconsole team.
OUR APPROACH
The overall goal of the 3D Animation was to showcase the design and modularity of VUSION – this was achieved with the creation of a series of visual queues, transitions, colour combinations and a very particular lighting style that emphasized the contours and texture of VUSION.
Music was an incredibly important element in 3D Animations and Product Films, so we collaborated with Matthias Müller who composed a drum-heavy track that fit with the pace we had in mind for the edit and animation of the clip.
