CLIENT
ANDRITZ AG
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Andritz AG, one of Austria’s biggest engineering groups, required an Industry Film for their new portfolio of intelligent, digital solutions that provide significant help to customers in achieving their production and corporate goals – “Metris”.
OUR APPROACH
We created a concept suitable to the client’s needs that visually represented Metris as an incredibly technologically advanced service, as well as informing the viewer of the specific sectors encompassed by Metris – Augmented Reality, Big Data, Sensors and Anditz Ventures.
After casting a suitable talent to play the role of the factory worker, we began planning the production and refining the concept & script to suit the clients needs. Shooting took place in one of Andritz’s plants overnight so as to not interrupt the operation of the plant, and post-production was completed shortly after.
TO SUM IT UP
We were also responsible for creating a revamped version of the Andritz “wave”. The wave was used both as an introductory element for the clip, as well as a motif occurring throughout the clip that connected the various sectors encompassed by Metris.
