CLIENT
ZETA
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Mindconsole worked with Austrian biotechnology company ZETA to produce a short, informative pharmaceutical product video for their dust extractor ring – an innovative safety product used in laboratory environments that allows for dust byproducts to be extracted from pharma manufacturing machines.
OUR APPROACH
Our film team set up a make-shift studio environment at ZETA’s headquarters in Lieboch, Styria. This allowed us to to place the ring in a clean and stylistically suitable location as well as light it in a way that highlighted the products key features in the best way possible. A key requirement for pharma-related videos is ensuring the elements of trustworthiness and reliability are put at the forefront. One of the ways we achieved this was with a voiceover artist who’s voice is very well suited for pharma industry-related videos.
