PROJECT BRIEF
Vusion Group, an international leader in retail technology, approached us with the task of creating a stylized 3D animation that would visually showcase the full scope of their product offerings.
The goal was to craft a compelling and accessible narrative that illustrates the entire retail lifecycle—from local sourcing, stocking shelves to implementing digital solutions, and ultimately to sustainable home delivery. It was essential for Vusion that the animation highlight how each step in this journey is enabled by their innovative technologies.
The animation itself should have warm and optimistic feel to it, giving a positive outlook on the retail of the future.
OUR APPROACH
To ensure alignment with the client’s vision, we began by gathering a range of animation references to communicate our proposed visual and stylistic direction. Once the overall tone and style were agreed upon, we developed a detailed storyboard outlining each scene and the key visual elements involved. This was followed by the creation of an animatic, which allowed us to define the pacing, transitions, and overall flow of the animation early on.
After client feedback and revisions, we moved into full production. This phase involved the end-to-end development of the animated world: creating a diverse cast of stylized characters and designing expansive, fully realized environments from scratch—including a supermarket, a farm, and a modern family home. Each setting was crafted to reflect the distinct stages of the retail process.
One of the biggest challenges was creating a vast collection of character animations in a quick and effective way, we combined motion capture data with handmade animations to be able the get nice looking results and iterate quickly.
The final result is an engaging, informative animation that highlights Vusion’s technology as the silent enabler behind a smarter, more sustainable retail ecosystem.
