CLIENT
VUSION GROUP
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Industry-leading electronic shelf label and e-commerce brand VUSION GROUP came to us with the request of creating a product video to showcase their world-first waterproof Electronic Shelf Label (ESL).
OUR APPROACH
The client’s request was to showcase the ESL dropping into a body of water along with vibrantly colour fruits and vegetables. We at first considered filming the scene with a high-speed slow motion camera, but time constraints and the inability to precisely control the positions of the objects as they enter the water led us down the path of creating the product video entirely in 3D.
We utilized highly realistic and physically accurate water simulations in Cinema 4D along with the spectacular “x-particles” plugin to create a product video visually indistinguishable from real life.
