CLIENT
VusionGroup
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
VusionGroup, a global leader in the Internet of Things (IoT) world, embarked on an exciting journey – a rebrand signifying their evolution and a future brimming with possibilities. Formerly known as SES Imagotag, VusionGroup is now a unified force, bringing together all its departments under a fresh and vibrant new identity.
OUR APPROACH
Our task was to create a captivating marketing explainer video that captured the essence of VusionGroup’s transformation. We focused on their forward-looking vision, celebrating their new name and the exciting possibilities it holds. By consciously avoiding references to the past, the animation serves as a springboard for a future of innovation and growth.
TO SUM IT UP
The image film perfectly embodies VusionGroup’s new design language. Utilising bright and cheerful colours alongside clear lines, the clip radiates a friendly and approachable warmth. This visual aesthetic reflects VusionGroup’s commitment to providing user-friendly and accessible IoT solutions for the retail sector.
Beyond aesthetics, we also created an ingenious animation system. This system is designed to be easily expandable, allowing VusionGroup to develop different versions quickly and efficiently. This flexibility ensures their marketing materials can continually evolve, staying fresh and engaging as they continue to shape the future of IoT retail.
