CLIENT
Tyromotion GmbH
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
Graz-based, internationally recognized robotic and computer aided rehabilitation device provider & manufacturer Tyromotion entrusted Mindconsole with the task of conceptualizing & creating a Product Film to exhibit & promote their latest rehabilitation device, Diego.
OUR APPROACH
Production took place in the Graz-based film studio AV Baby over three days due to the sheer size and maneuverability of the device. The first day involved transporting the device into the studio and working out where to position it, as once the device hit the ground, it is too heavy to move again. The studio was then lit using the overhead lighting rig as well as additional lighting fixtures in preperation for the shoot the following day.
The shoot stricty followed a storyboard and animatic MINDCONSOLE made in collaboration with Tyromotion during pre-production. Talent and outfits for the shoot were provided by Flare Talents agency.
TO SUM IT UP
This wasn’t the first time we worked with Tyromotion – our previous collaborations have left the medical devices company with high-end, factual and efficient marketing tools for a variety of use-cases. The films have been shown online as well as during fairs.
