CLIENT
MACO
CREDITS
Production: MINDCONSOLE
Agency: Fredmansky
PROJECT BRIEF
Together with commercial agency Fredmansky, MACO, one of Europe’s largest window manufacturers, asked us to create a Product Video for their “OpenLife” smart door unlocker platform.
OUR APPROACH
The idea behind the video was to capture everything in a “Point Of View” style. This involved creating a specialized helmet rig on which we mounted a small cinema camera and a specialised lens to match the point of view of the human eye as closely as possible. In addition, motion graphics overlays were added to the images and screen replacements were made where necessary.
