RINGANA | STAY FRESH

RINGANA | STAY FRESH

RINGANA | STAY FRESH

RINGANA | STAY FRESH

RINGANA | STAY FRESH

THE CHALLENGE

We were asked by our friends from Moodley Brand Identity to create a fun & informative product-launch film for Ringana's latest product - "Ringana Stay Fresh" - a hygienic foam intended as an environmentally sustainable alternative to wet toilet wipes.

THE SOLUTION

We decided to take a different approach to the typical 2D-style animation. We were provided with illustrations created by the talented Elisabeth Schagerl that we either animated directly, or translated into 3D objects. This 3D-for-2D technique can be seen in the flying toilet paper scene, creating an effect that would be unachievable with traditional 2D animation. On the contrary, we also used traditional animation techniques, such as frame-by-frame animation, to create a certain "look & feel" that wouldn't otherwise be achievable - this can be seen when the woman in the film turns 360-degrees.

MOO_Ringana_Hygine_Foam_0006_vlcsnap-2019-01-28-09h43m08s589
MOO_Ringana_Hygine_Foam_0005_vlcsnap-2019-01-28-09h44m15s061
MOO_Ringana_Hygine_Foam_0004_vlcsnap-2019-01-28-09h44m20s139
MOO_Ringana_Hygine_Foam_0003_vlcsnap-2019-01-28-09h44m32s459
MOO_Ringana_Hygine_Foam_0002_vlcsnap-2019-01-28-09h44m57s742
MOO_Ringana_Hygine_Foam_0001_vlcsnap-2019-01-28-09h45m22s786

Client: Ringana
Agency: Moodley
Illustrations: Elisabeth Schagerl

LET'S WORK, TOGETHER

LET'S WORK, TOGETHER

LET'S WORK, TOGETHER

LET'S WORK, TOGETHER

LET'S WORK, TOGETHER

© mindconsole 2020

© mindconsole 2020

© mindconsole 2020

© mindconsole 2020