THE CHALLENGE

In early 2013 Mindconsole was contacted by the founders of Karuze, a relatively new startup with their mind set on generating social change in the form of car sharing.

Projects with legitimate causes are our favourite kind, so we put on our creative pants and pumped out numerous concepts for the startup’s first commercial which was to be used to promote it’s crowdfunding campaign.

THE SOLUTION

The concept the client felt appropriate was selected and developed to an extent wherein it fit with the startup’s corporate messaging and marketing strategy. We then began production, casting talent, booking crew & locations and organising props, costume & other necessities to the production.

BEHIND THE SCENES

Client: KARUZE