We were asked by our friends from Studio Bruch to create a modern product clip for the SES-imagotag VUSION, the worlds most advanced electronic retail shelf label. We sought out a variety of references to give the client an indication of the current trends and popular look & feels, after which a particular direction and style was decided upon by the client, agency and Mindconsole team.
The clip's overall goal was to showcase the design and modularity of VUSION - this was achieved with the creation of a series of visual queues, transitions, colour combinations and a very particular lighting style that emphasized the contours and texture of VUSION.
Music was an incredibly important element in the upbeat style of the piece, so we collaborated with Matthias Müller who composed a drum-heavy track that fit with the pace we had in mind for the edit and animation of the clip.
Agency: Studio Bruch
Music: Matthias Müller