THE CHALLENGE

We were happy to provide our post-production services to these three beautifully shot and edited films for Gore-Tex. The main film features Gore-Tex's testing labs in Germany to show off the extreme conditions they test for.

THE SOLUTION

The two additional films tell the story of how their products enable street photographer Jennifer Bin to create her work. The films were used as brand experience advertisements and were shared on all official Gore-Tex social media channels in September and October 2019. The films needed some "fine-tuning" in post-production to meet the vision of the client & director. It was of utmost importance to give the city a general Asian appeal without being too specific in regards to the original location, so our job was to alter the landmark buildings of the various skylines accordingly.

Advertisements and religious buildings also required special attention. The list of work that had to be done included set-extensions, sky-replacements, advertisement and logo removals, transformation of skylines/skyscrapers, addition of rain, breath and removal of people.

Client: Gore-Tex
Agency: AKQA
Director: TJ O'GRADY-PEYTON
Director: Ken-Tonio Yamamoto
DoP: Stephan Fallucchi // Kolja Brandt
Production Company: Bubbles Film GmbH

Brand Experience Film for GoreTex:
https://www.gore-tex.co.uk/experience/tested-for-life