{"id":3467,"date":"2024-03-25T13:55:27","date_gmt":"2024-03-25T13:55:27","guid":{"rendered":"http:\/\/mc24.mindconsole.net\/projects\/bett1\/"},"modified":"2024-06-20T13:50:56","modified_gmt":"2024-06-20T13:50:56","slug":"bett1","status":"publish","type":"post","link":"https:\/\/mindconsole.net\/de\/projects\/bett1\/","title":{"rendered":"BETT1"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BETT1 \u2013 H\u00f6lle \u2013 Commercial\" src=\"https:\/\/player.vimeo.com\/video\/475819447?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:800\">KUNDE<\/h6>\n\n\n\n<p>BETT1<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:800\">CREDITS<\/h6>\n\n\n\n<p>Agency: Antoni Heaven<br\/>Post Production: MINDCONSOLE<\/p>\n\n\n\n<p>Compositing: Tobias M\u00f6nninger, Lisa Schm\u00f6lzer, Sebastian Natto<br\/>Character Animation: Steffi Scheil<br\/>Hair und Shading: Burkhard Kalytta<br\/>Houdini Sim: Rob Langnickel<br\/>Motion Tracking and 3D: Bernhard Gumpl<br\/>Modelling: Joshua Koilpillai<br\/>Shading: Marco Gorzel<br\/>Grading: Arri Mitte<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"font-size:24px\">PROJEKT-BESCHREIBUNG<\/h6>\n\n\n\n<p>Unsere Freunde von Bubbles Film haben uns beauftragt, den Postproduktionsprozess von 5 Kampagnenclips des deutschen Matratzenherstellers &#8222;Bett1&#8220; zu beaufsichtigen, die sowohl im Fernsehen als auch in den sozialen Medien eingesetzt werden sollten.<\/p>\n\n\n\n<p>Das Projekt hatte eine kurze Durchlaufzeit und erforderte die Zusammenarbeit mit verschiedenen externen Parteien, um ein zufriedenstellendes Endergebnis der Postproduktion zu erzielen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:800\">UNSER ANSATZ<\/h6>\n\n\n\n<p>Mindconsole war am Drehort als VFX-Supervisor anwesend, um sicherzustellen, dass alle aufgenommenen Live-Action-Elemente in der Postproduktion so effizient wie m\u00f6glich verwendet werden konnten. Mockups der Charaktere sowie anderer 3D-Elemente, die im Werbespot zu sehen sind, wie z. B. das Bett, wurden erstellt, bevor sie finalisiert und dem endg\u00fcltigen Clip hinzugef\u00fcgt wurden.<\/p>\n\n\n\n<p>Wir f\u00fcgten Green-Screen-Live-Action-Filmmaterial in eine Reihe von bestehenden Vintage-Filmszenen ein. Dies erforderte komplizierte Matchmoving- und Motion-Tracking-Techniken.<\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BETT1 \u2013 Mond \u2013 Commercial\" src=\"https:\/\/player.vimeo.com\/video\/479039863?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BETT1 \u2013 Umschalten \u2013 Commercial\" src=\"https:\/\/player.vimeo.com\/video\/475382918?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"BETT1 \u2013 Bitte Wenden \u2013 Commercial\" src=\"https:\/\/player.vimeo.com\/video\/476233589?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1908\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-1024x576.webp\" alt=\"\" class=\"wp-image-1908\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-014-jpeg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1912\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-1024x576.webp\" alt=\"\" class=\"wp-image-1912\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1HlleonVimeo-049-jpeg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-jpeg.webp\" alt=\"\" class=\"wp-image-1916\" style=\"aspect-ratio:1.8513071895424837;object-fit:cover\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-jpeg.webp 1920w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-004-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1918\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-1024x576.webp\" alt=\"\" class=\"wp-image-1918\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1-bett1MondonVimeo-017-jpeg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1924\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-1024x576.webp\" alt=\"\" class=\"wp-image-1924\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/BETT1_GRID_STILL-jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-jpg.webp\" alt=\"\" class=\"wp-image-1934\" style=\"aspect-ratio:1.8513071895424837;object-fit:cover\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-jpg.webp 1920w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_0004_mpv-shot0002-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1942\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-1024x576.webp\" alt=\"\" class=\"wp-image-1942\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_008-jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1938\" src=\"http:\/\/mc24.mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-1024x576.webp\" alt=\"\" class=\"wp-image-1938\" srcset=\"https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-1024x576.webp 1024w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-300x169.webp 300w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-768x432.webp 768w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-1536x864.webp 1536w, https:\/\/mindconsole.net\/wp-content\/uploads\/2024\/03\/Bett1_Stills_006-jpg.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h6 class=\"wp-block-heading\" style=\"font-size:24px;font-style:normal;font-weight:800\"><strong><strong>ZUSAMMENFASSUNG<\/strong><\/strong><\/h6>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Die Kampagne erhielt \u00fcber 1 Million Aufrufe auf YouTube und wurde <a href=\"https:\/\/www.wuv.de\/agenturen\/bett1_macht_werbung_zum_umschalten\" target=\"_blank\" rel=\"noreferrer noopener\">auf der beliebten deutschen Werbeseite &#8222;WUV&#8220; vorgestellt.<\/a><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fernsehwerbung<\/p>\n","protected":false},"author":1,"featured_media":1913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,103,45],"tags":[57],"class_list":["post-3467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vfx-de","category-werbung","category-3d-animation","tag-commercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung - BETT1 - MINDCONSOLE<\/title>\n<meta name=\"description\" content=\"Unsere Freunde von Bubbles Film haben uns beauftragt, den Postproduktionsprozess von 5 Kampagnenclips des deutschen Matratzenherstellers &quot;Bett1&quot; zu beaufsichtigen, die sowohl im Fernsehen als auch in den sozialen Medien eingesetzt werden sollten.\" \/>\n<meta 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