CLIENT
buhl
CREDITS
Agency: VASATASCHRÖDER GmbH
Production: videobuero
Regie: Holger Jaquet
VFX/Postproduction: Mindconsole GmbH
Edit: Christian Plähn
Grading: Rafael Starman
Matchmove/Onset Supervisor: Kariem Saleh
PROJECT BRIEF
When our dear friends at videobuero where approached by their long-term collaborators VASATASCHRÖDER with a technically ambitious script, Mindconsole was brought in early with to bridge the gap between a bold vision of director Holger Jaquet and a flawless execution.
The challenge was a rhythmic, continuous “one-take” journey: starting with a dramatic 360° dolly around our protagonist, diving into a mobile screen, and pulling back to reveal an entirely new environment—all culminating in the final client app interface.
OUR APPROACH
To ensure a project of this scale felt effortless to the viewer, we focused on three key pillars:
Pre-Visualization & Strategy: We developed a detailed animatic during pre-production to lock down the interplay between copy and picture, ensuring the narrative pace remained tight before a single frame was shot.
Invisible Craftsmanship: Achieving a seamless flow required stitching together multiple takes and complex 3D tracking of the mobile devices. We utilized advanced image stabilization and precision compositing to maintain the illusion of a single, fluid camera movement.
Balancing Form & Function: Beyond the “wow” factor, we prioritized readability. Every transition was engineered to respect the voice-over timing, ensuring the client’s message remained clear amidst the visual choreography.
The result is a high-energy, technical feat that looks as smooth as the user experience it promotes.
