CLIENT
NTS, NetApp
CREDITS
Production: MINDCONSOLE
PROJECT BRIEF
IT Services provider NTS wanted an imagefilm that would showcase their sub-brand “NetApp” to potential clients. The idea was to create an eye-catching and attention-grabbing film featuring short, casual statements from both the company’s employees and collaborators.
OUR APPROACH
Before shooting we defined the visual style with the client. The client wanted a “behind-the-scenes” style environment in which the set, lights, cables, etc. can be seen. The interview approach was to be casual – so much so that the typical corporate attitude that is normal in IT companies was shattered, and interviewees spoke what was on their mind – leading to some hilarious and thought-provoking statements.
TO SUM IT UP
NTS NetApp’s Imagevideo was posted on their various social media channels to much acclaim. Compared to typical Imagevideos made by competitors, NTS’s Imagevideo stands out amongst the crowd – which is especially important in the recruiting department.
