Mindconsole + Fifteen Seconds = good news.
In 2016 Marketing Rockstars rebranded themselves as Fifteen Seconds, but their innovative attitude and collaborative spirit stayed the same. For this year's festival we contributed more than ever - starting months before the festival with brainstorming sessions to see what kind of new and exciting ways we could wow and entertain the festival's attendees.
As in the festival's previous years, Mindconsole supplied the opening projection mapping as well as live-camera operation & switching and highlight video production - but this year we decided to go a few steps further - adding virtual reality experiences, interactive games, 360-degree video capture and a new & improved projection mapping to the equation.
Mindconsole offered attendees the oportunity to participate in a variety of VR/360 experiences at our booth alongside a minaturized version of the large-scale shipping container projection mapping.
Our interactive game allowed attendees to use their hands and bodies to catch the logos of the festival's major sponsors - the winner of which recieved a hands-on consultation session with Mindconsole.
Regarding 360-degree video capture, we used both our customized 360 rig consisting of 9 GoPro cameras as well as Samsung's Gear360 camera to capture various aspects of the event - including the festival opener - in 360 degrees.
The opening projeciton mapping this year took place on the surface of 21x stacked shipping containers - creative a huge panoramic viewing situation with a variety of 'perspective mappings' that brought an extra element of reality for the audience.
We're already working with Fifteen Seconds to make next year's festival even more memorable than the last!